About

I believe clarity is at the heart of a good digital experience.

My background spans digital design, e-commerce, marketing and website development. Throughout my career, I've been drawn to the challenge of understanding complex information, identifying what matters to people and communicating it in a way that feels clear and intuitive.

I enjoy analysing the details behind a product or service, breaking down its complexities and helping people understand their options. For me, effective digital experiences are about more than how something looks. They depend on how information is organised, how clearly it is communicated and how easily people can achieve what they came to do.

From design to digital experience

I hold a BA (Hons) in Communication Design from the University of Portsmouth. My career has taken me from digital design roles with established consumer brands, including The Body Shop and Tempur, to developing websites and digital experiences for smaller businesses.

At The Body Shop, I collaborated with marketing and development teams on the launch of the UK e-commerce platform. At Tempur, I developed an in-depth understanding of complex product features and worked on digital design and marketing projects across UK and European markets.

More recently, my work at Sussex Eco Solutions has brought together website development, content creation, information architecture and customer journeys. I wrote the website content and worked on how products and information are organised, using website analytics and A/B testing to inform improvements.

How I approach a problem

Understand. I start by understanding the audience, the information they need and the outcome they are trying to achieve.

Simplify. I analyse complex information, identify what matters most and make it easier to understand without losing important detail.

Structure. I organise content and digital journeys so people can find the right information and understand what to do next.

Collaborate. I work with stakeholders and other contributors to balance customer needs, practical requirements and business objectives.

Improve. I use available evidence, analytics and testing to inform decisions and identify opportunities to improve the experience.

What matters to me

I'm interested in digital experiences that make complicated things feel straightforward. Whether explaining product differences, organising a website or refining customer-facing content, I aim to make information useful, accessible and meaningful.

I'm particularly interested in the role that clear content plays in helping people understand their choices and make informed decisions.